It’s amazing how much I have learned in a very short time about successful copywriter after reading books from great copywriters:
- Ogilvy On Advertising
- The Ultimate Sales Letter by Kennedy
- Words That Sell
- Tested Advertising Methods by Caples
They show you the formulas over and over again in these books and focus on the important stuff that makes the bank balance nice and fat. It’s not magic or artsy writing that make the cash registers ring, it’s simple stuff that’s as easy as [click to continue…]
I was buying a bunch of groceries last-night at Trader Joe’s and struck up a conversation with the girl at the register ringing up my groceries about smoothies.
A little back story about my current smoothie ritual. I have been having smoothies pretty regularly for breakfast for the last month and been doing the same old banana strawberry deal and was aching for something new, enter the Trader Joe’s cashier!! She was telling me that while she was in Australia her roommate made her an amazing smoothie which was a little hearty and totally delicious, her secret ingredient was [click to continue…]
Just a quick update about my Ngondro practice. I just broke the 36,000 mark with prostrations and feel great, nowhere near enlightened yet, but the thing about enlightenment is that I hear you are always a moment away from it as well. Quite an interesting set of rocks to be between.
Hot summer, Hot apartment (which I am moving from soon…), Prostrations, and a Furry Persian-Jew can only equal one thing….
LOTS OF SWEAT! But as the booklet says, “there’s no way around the sweat”, but lets avoid the blood and tears.
Beverley here I come!! Again…